Marv’s Brand
As retail grocery stores continue to evolve and adapt to changing consumer preferences, it is crucial for them to stay up-to-date with the latest market trends. One market trend that has been gaining significant traction in recent years is the growing popularity of branded and private label hot dogs. DBJ Foods was created to assist retail grocers in providing exceptional products in this category.
Hot dogs have long been a staple in the American diet, and they are a favorite choice for many consumers when it comes to quick and convenient meals. However, there has been a shift in consumer preferences towards healthier and more transparent label options, which has led to an increased demand for premium hot dog products.
Premium branded hot dogs offer consumers a sense of familiarity and trust. Consumers are willing to pay a higher price for premium branded hot dogs because they offer a superior product to other lower cost hot dogs.
On the other hand, private label hot dogs are gaining popularity due to their affordability. Many grocery stores have started to launch their own private label brands to cater to price-conscious consumers. These hot dogs often offer similar quality to branded options but at a more competitive price point. DBJ Foods has the ability to produce premium private label hot dogs to target the higher end category.
Capitalizing on the current market trend, retail grocery stores are expanding their offerings of branded and private label hot dogs. DBJ Foods is here to help distributors, retail grocery and others, offer premium branded and private label solutions to meet the evolving demands of their customers. Reach out and see what we can do together!
Utilizing his many years of product development and marketing expertise, Cliff has created a new, all beef premium frank. Named Marv’s (after his father) it’s the culmination of Cliff’s many years in the industry. With a sophisticated yet smooth flavor, Marv’s Original elevates the premium beef frank to another level.
According to Cliff, “This recipe represents my many years traveling the country to experience hot dogs on a regional and national level. So many of today’s hot dogs are made with constantly changing ingredients to maximize profits. Marv’s recipe maintains an unparalleled consistency because it’s always made with only the highest quality, fresh domestically source beef and seasoned to perfection.”
Private Label
DBJ Foods has the capabilities to work with retailers and foodservice operators to develop their own unique private label premium hot dogs and sausages. Our ability to make smaller batch runs ensures excellent quality control and unique private label opportunities for our customers.
Options
Retailers can utilize either option to sell under their own Private Label. Using our recently developed product allows quick market access. Developing your own flavor profile is an option for clients desiring a custom product.